In 1989, Chuck and Nina Meuel founded Alawine Marketing.  Chuck, a former Christian Brother, trained under Brother Timothy until he became Vice President at the world renowned Christian Brothers Winery.  When Chuck left the Brotherhood, he continued in the industry he loved.  His wife, Nina, joined him in the trade when she began doing scheduling for a portable wine bottler.  This new venture led them to see the need wineries had for professional labeling and repackaging done at a per case price.  As a result of this innovative process, wineries could accurately project costs.  Before Alawine came along most wineries were charged by the hour, a highly inefficient process which Chuck and Nina recognized gave the relabelers no motivation for speed and efficiency.  They promptly inaugurated the change.

After its inception and as business expanded, their daughter Therese Meuel and son-in-law David Oill joined Alwaine as consultants, giving it a fuller family commitment.

For twenty years Nina Meuel has worked every aspect of the relabeling process from the initial grunt work of removing and washing to the art of affixing new labels and of course, to the administration of the business.  Nothing would surprise her about the challenges which this work entails.  As Alawine's founder, manager and owner she focuses on administrative issues: scheduling, supervising and management of the business.

Nina has proven family members as consultants, Therese and David, to lead Alawine's leadership team. This sharing of responsibility has proved a god-send to customers and family alike as the leadership model has allowed for a balanced work-load and a continuing  professional and hands-on approach that wineries appreciate.

Nina resides in Walnut Creek with her husband Chuck.  Somehow she finds time to co-chair the golf tourney of Les Amis des Freres,   the organization of former Brothers and their friends who support a tutorial-mentoring program of inner-city youth.  How she balances these duties while finding time for golf, travel and family is something that we are all trying to figure out.

Phone: 707.333.6375 & 925.944.5183| Fax: 925.944.5183 & 925.944.5182 | E-Mail: This e-mail address is being protected from spambots. You need JavaScript enabled to view it

Raised in the East Bay, family has always been a top priority for Therese. Prior to joining Alawine as a consultant in 1991, she was employed by First Interstate Bank as a Bookkeeper. In her spare time, Therese enjoys spending time with her daughter, and serving her community in various social causes.

Phone: 707.333.6373 | Fax: 925.376.8263 | E-Mail: This e-mail address is being protected from spambots. You need JavaScript enabled to view it

David, with roots in New York, relocated to the sunny state of California, where he lives with his family. A consultant at Alawine since 1992, with direct experience in sales, business development, management, and overall operations, he brings a focused approach to your wine relabeling needs.

Phone: 916.612.8119 | Fax: 916.334.7968 | E-Mail: This e-mail address is being protected from spambots. You need JavaScript enabled to view it